Effects of Warning Messages


Apart from teachers expressing their effectiveness of the third message (c.) in the second schedule of the Alcohol Control Act of 2010, it was evident that the residents of Chuka do not see the requirements as effective. The last rule that alcohol should not be sold to minors was rated on average as 28% effective which means that the potential that minors can buy the alcohol is very high. It is only teachers who stated that the third warning set out in the Act’s schedule was effective. Casual laborers and traders gave effective ratings of 40%, 20% and 33% for the warning alcohol role in the impairment of judgment and working using machinery. The possible explanation why teachers gave a low rating of the effectiveness of the law at 19% than the rest is due to the fact that they rarely have to use tools and machinery in the conduct of the work unlike farmers, traders and casual laborers. The contextual analysis indicates that casual laborers are more informed and have experienced to the dangers of alcohol more than the other groups on the inability to operate machines while drunk. This translates to an average of 19% effectiveness for these three groups.


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